OK, perhaps I was a little over-eager to declare the U.S. as video marketing kings after the tear-jerking Google ad. Here is a great ad from NTT Docomo, a mobile phone service provider. Not only does music again play an important role, but actually is at the core of the "plot". (J.S. Bach: Jesu, Joy of Man's Desiring)
The YouTube comments clarify that it took 4 days from start to finish, and no CGI was used in the final result. It's a great contrast to the cityscape time-lapse video too - nature oriented, minimalistic rather than bombastic. Great result.